UNIVERSAL POTASH CORP TO AGRESSIVELY EXPAND STRATEGIC HOLDINGS

November 3, 2010 Las Vegas Nevada: Universal Potash Corporation, (the “Company”) (UPCO- Pink Sheets), is pleased to announce its short term Growth Plans include development of its newly acquired Lease Applications northwest of Moab in the Paradox Basin of Utah and the aggressive acquisition of additional strategic holdings. “The financial markets are showing significant support for Potash development projects and producers, UBS Securities was the most recent investment firm to state its opinion on the potash market and potash shares. Universal Potash current share price levels offer a significant risk/reward ratio in this current investment environment,” stated Kevin M. Murphy, CEO of Universal Potash Corp.

The Swiss investment firm, UBS, stated its potash market opinion and, in its opinion, upgraded the shares of  major producer  (NYSE:POT) from neutral to buy, citing strong market fundamentals. Analyst Brian MacArthur believes prices could improve further, “especially if China emerges as a substantial importer,” or if demand for corn increases among ethanol producers, according to a research report by the analyst in June of this year. Additionally, BHP Billiton Ltd., (NYSE:BHP) the world’s biggest mining company, said it expects potash prices will be high enough to allow for development of new mines

About Universal Potash Corp.

Universal Potash Corp. Is an acquisition driven exploration stage Potash Mining corporation dedicated to increasing shareholder value. The Management of Universal Potash’s principal focus is the acquisition of premium leasehold properties and the future development of these properties and business interest on a global basis. Management efforts are channeled into building Shareholder value as we are building Universal Potash Corp into an international enterprise and becoming a key player in meeting the growing challenge of feeding the world.

"Safe Harbor" Statement: Under The Private Securities Litigation Reform Act of 1995: The statements in all press releases that relate to the company's expectations, with regard to the future impact on the company's results from new projects in development, are forward-looking statements. A complete disclosure of our “SAFE HARBOR “statement is posted on our website at www.UniversalPotash.com under the heading “NEWS”.

Contact: Kevin M. Murphy - CEO
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